I love the intersection of branding, culture, and digital experiences. Design is more than just making things look good—it’s about shaping perceptions, evoking emotions, and creating impact. I’m passionate about helping brands find their unique voice and translating it into a strong, recognizable identity. My experience spans luxury, tech, and lifestyle industries, where I’ve had the opportunity to experiment with different visual languages.
©2025
Selected Works
Stars — Meteor Shower Magazine / Book & Editorial Design
Editorial Design / Magazine / Visual Storytelling
Visual Communication
GenZ New Language / Brand Identity / Visual Syste
Brand Identity / Visual System
Brand Identity / Lifestyle / Gen Z / Typographic Play / Modular Design / Expressive Visuals
RadioShack / Brand Revival and Visual Identity System / Branding & Identity Systems
Brand Repositioning / Visual Identity / Legacy Revamp / Modular System
Branding & Identity Systems
BLue Horizon / Experimental Book Design / Type Systems
Editorial Design / Experimental Book / Visual Narrative
Type Systems
Glow Like a Flower / Book Design/Type Composition
Brand Repositioning / Visual Identity / Legacy Revamp / Modular System
Type Systems
FERM:8 Craft Beer/ Branding/ Shanghai China
Branding / Visual identify
STUDENT WORKS
SYNTHESIS SHANGHAI 2024/ Conference design/ Shanghai China
Branding / Spatial Experience Design / Digital & Print System / Motion Graphics
STUDENT WORKS