I love the intersection of branding, culture, and digital experiences. Design is more than just making things look good—it’s about shaping perceptions, evoking emotions, and creating impact. I’m passionate about helping brands find their unique voice and translating it into a strong, recognizable identity. My experience spans luxury, tech, and lifestyle industries, where I’ve had the opportunity to experiment with different visual languages.

©2025


Selected Works


Stars — Meteor Shower Magazine / Book & Editorial Design

Editorial Design / Magazine / Visual Storytelling

Visual Communication 


GenZ New Language / Brand Identity / Visual Syste

Brand Identity / Visual System

Brand Identity / Lifestyle / Gen Z / Typographic Play / Modular Design / Expressive Visuals


RadioShack / Brand Revival and Visual Identity System / Branding & Identity Systems

Brand Repositioning / Visual Identity / Legacy Revamp / Modular System 

Branding & Identity Systems


BLue Horizon / Experimental Book Design / Type Systems

Editorial Design / Experimental Book / Visual Narrative

Type Systems   


Glow Like a Flower / Book Design/Type Composition

Brand Repositioning / Visual Identity / Legacy Revamp / Modular System 

Type Systems        


FERM:8 Craft Beer/ Branding/ Shanghai China

Branding / Visual identify

STUDENT WORKS


SYNTHESIS SHANGHAI 2024/ Conference design/ Shanghai China

Branding / Spatial Experience Design / Digital & Print System / Motion Graphics

STUDENT WORKS