RadioShack/ Brand Revival and Visual Identity System/ Branding & Identity Systems
PROJECT TYPE
Brand Repositioning / Visual Identity / Legacy Revamp / Modular System
KEYWORDS
Brand Repositioning / Visual Identity / Legacy Revamp / Modular System / Nostalgia Meets Innovation / Community-Focused Design
CLASS
Branding & Identity Systems
OBJECT
Reposition RadioShack for a new generation by transforming it from a dated electronics retailer into a vibrant, maker-focused community brand. The goal was to retain its nostalgic roots while appealing to modern consumers through a refreshed identity, strategic messaging, and flexible design language across digital, print, and retail
SOLUTION
The identity system revives RadioShack’s legacy using modular layouts, pixel-inspired visuals, and analog-style typography. A refreshed wordmark and adaptable design tools allow the brand to scale across mediums — from packaging to digital. The result is a bold, approachable system that honors the past while fueling future innovation.
